Amazon - Dynamic Image Generation

Problem Space

Amazon needed a more efficient way to produce event imagery at scale. The existing process was time-intensive and required professional design support to create hundreds of high-quality images—each with multiple variations. To address this, the team set out to build an AI/LLM-powered internal tool that could automate and streamline image creation for non-designers.

I was brought on as the sole UI/UX designer to lead the design of this tool. My goal was to create a simple, intuitive experience that enabled marketers to generate on-brand, professional-quality images with ease.

Process

• Participated in daily stand-ups with the Program Owner to ensure design alignment and continuous progress

• Held bi-weekly syncs with developers to clarify requirements and support implementation

• Managed all design communications, including kickoff meetings, stakeholder approvals, and design reviews

• Conducted user feedback sessions to test early mockups and gather actionable insights

• Designed and delivered a user-tested, high-fidelity interface with clickable prototypes, completing the full design handoff within 4 weeks of project initiation.

Result

• A streamlined process that allowed marketers to generate professional level images to be used on events across Amazon properties by adjusting a series of inputs, with no professional knowledge required.