David Crowley, designer.

uhaul.com

Tools

HTML/CSS/JS
Omnigraffle
Paper and pencil
Photoshop

Research

A/B testing
Interviews
Phone calls
Sessions logs
Surveys
Tealeaf
User shadowing

Design

As the 2nd designer hired, I helped build the design team as well as designed, developed and pitched designs and processes for various projects throughout uhaul.com.

I also helped define and build the design and coding standards used throughout the site.

Research

I helped create and build an analytical team that researched our various websites, improved website speed, reduced errors, improved ROI and A/B tested things like our checkout process.

I also spent extensive time visiting locations, interviewing and shadowing customers and employees, collecting feedback and ideas.

The checkout page.

The location finder, a popular page.

The front page.

The online store for ordering supplies.