Result

The front page.

The checkout page, extensively tested with user and A/B tests.

The location finder, a popular page that received many fixes from session log research.

The online store for ordering supplies.

Process

Heard often: "GET OUT OF HERE GO TALK TO A USER!!!"

Paper prototyping.

User testing our voice-controlled mobile application in a driving simulator.

Wireframe for finding a storage unit.

Wireframe for buying a used truck.